The NDUR For Athletes X Adidas campaign “More Than the Sport” was created in collaboration with Acadia Petrie and Aaryaveer Podar. This campaign focuses on the performance pressure and identity loss within youth athletics, particularly during the high school years. Through the NDUR app and Adidas apparel, this campaign offers youth athletes a way to openly communicate with others about how they may be feeling, and express themselves in their own way.